As part of the training session Find Your Path in the Music Industry, held on May 31 at the Josip Slavenski Legacy in Belgrade, participants were introduced to the Play It! – Strengthening Cooperation in the Music Industry project, implemented by the World Music Association of Serbia with the support of UNESCO’s International Fund for Cultural Diversity (IFCD). The training brought together young musicians and music sector professionals with the aim of sharing knowledge, experiences, and strengthening professional capacities.

In her introductory presentation, Dr. Maša Vukanović outlined the goals and activities of the Play It! project, with a particular focus on the need for stronger connections between musicians, producers, organizers, media, and institutions, as well as the importance of building a more open and sustainable music ecosystem in Serbia.

Video: Aleksandar Racić | Kreativna industrija

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